LBBW in Dubai

The most important task of LBBW’s Middle East and Africa Representative Office is to support German medium-sized companies entering the coverage region. This location was chosen deliberately. As one of the largest logistics and trade centers, and acting as a regional hub, Dubai is a particularly dynamic business location.

Our Range of Services

• Providing advice on payment terms and possibilities
• Providing advice on financing solutions (leasing, sales, working capital and investment financing)
• Facilitating contact with local authorities, associations, lawyers and banks
• Providing information on the market situation in the Middle East
• Supporting for local companies with their investments in Germany
• Providing support on long-term ECA-covered buyer credits as a financing alternative for importers of German goods

3 Questions to Rabie Rafia

We asked Rabie Rafia, Chief Representative Dubai, about the people who use his services, what his customers expect, and how he can surprise them.

1. Who uses your services and expertise?

Primarily exporters who need support for their clients, advice on how to ensure payments, on the optimal structure for local operations and a link to local banks for their local offices and accounts. We also serve savings banks acting on behalf of their clients, and importers who need financing – ranging from SMEs to Sovereigns. We also support local and regional banks in their trade finance with the DACH region.

2. What attractive options do customers often underestimate?

Before getting to know us, some exporters tend to underestimate the insight they receive when talking to our local team. Many of our exporters are surprised by our willingness to go the extra mile to support them, including visiting importers on their behalf or talking to the importers’ banks to facilitate payments and guarantees. We are on good terms with local financial institutions and that benefits exporters’ transactions. Last but not least: we can respond and communicate with our DACH and local clients in Arabic, English, German as well as French and Hindi.

3. How can you surprise customers?

It is our duty and task to advise rather than to sell products. We want clients to pursue the solution that is best for them – irrespective of the financing structure or the partner institution. We are known for our fast response and agility in dealing with enquiries or requests from exporters, savings banks and importers. Customers rely on us for our far reaching know-how and contacts in a very large region, covering more than 25 countries, in the Middle East and Africa. This is based on our long personal histories in the region and the deep understanding of its diversity, its complex economies and geopolitics.