Press Release.


Jörg Höhn new managing director of the German Centre in Beijing

Jörg Höhn will take over as Managing Director of the German Centre Beijing, a wholly-owned subsidiary of Landesbank Baden-Württemberg (LBBW), with effect from September 15, 2011. The German Centre has been helping small and mid-size German companies to enter the Chinese market since 1999. Höhn will be taking over from Hanna Böhme, who was appointed Managing Director of the German Centre in Singapore in July 2011 after being in charge of the German Centre Beijing since October 2008.

Aged 32 years, Höhn is a proven expert in Chinese markets and culture. Between October 2006 and March 2010, he held the position of Business Development Manager at the German Centre Beijing, advising German companies in their efforts to establish their market activities in China. In spring 2010, he joined the Embassy of Luxembourg in Beijing as Economic Counsellor. Höhn was born in Moers in the German state of North Rhine-Westphalia. He studied at St. Gallen University and the College of Europe in Natolin, Poland, additionally spending one year at the Beijing Language and Culture University.

German Centre Beijing helping German businesses to enter the Chinese market

Opened in 1999, the German Centre in Beijing supports small and medium-sized German companies venturing into China. At its premises in the centrally located Chaoyang District, it provides office and conference facilities as well as various advisory, logistic and other services including financial services via LBBW's representative office. What is crucial, however, is that tenants are able to share experience, which helps them to join networks and acclimatize to local business conditions. Since its establishment, around 250 companies from all over Germany have used the German Centre in Beijing as their launch pad for business in China. Currently, it accomodates roughly 100 companies. In addition to the German Centre Beijing, LBBW also operates German Centres in Singapore, Mexico City and, most recently, in Moscow. As a joint enterpreise with BayernLB it also runs the German Centre Delhi.Gurgaon in India.

More information on the German Centre Beijing and the German Centre network can be found on the Internet at:


Landesbank Baden-Württemberg
Am Hauptbahnhof 2
70173 Stuttgart

Alexander Braun
Manager Press Department
Tel.: +49 711 127-76400
Fax: +49 711 127-74861