3 Questions to Rabie Rafia

We asked Rabie Rafia, Chief Representative Dubai, about the people who use his services, what his customers expect, and how he can surprise them.

Your contact person

Rabie Rafia had done his graduate studies in Civil Engineering and Finance at the University of Illinois, USA, and has been in the region for over 15 years holding senior management positions at two regional banks in the UAE. He manages the LBBW’s representative office „Middle East“ in the UAE since 2014

1. Who uses your services and expertise?

Primarily exporters who need support for their clients, advice on how to ensure payments, counsel about the optimal structure for local operations and a connection to local banks for their local offices and accounts. We also serve saving banks for their own clients. Importers who need financing – ranging from SMEs to Sovereigns. We also support local and regional banks in their trade finance with the DACH region.

2. What attractive options do customers often underestimate?

Before getting to know us some exporters tend to underestimate the insight they receive when talking to our local team. A lot of our exporters are surprised by our willingness to go the extra mile to support them, including visiting their importers on their behalf or talking to their importers’ banks to facilitate payments and guarantees. We are on good terms with local financial institutions and that helps exporters’ transactions. Last but not least: We can answer our DACH and local clients and communicate with them in German and Arabic plus English and French.

3. How can you surprise customers?

It is our duty and task to advise, not to sell products. We want clients to pursue the solution that is best for them – irrespective of the financing structure or the institution to work with. We are known for fast response and action to enquiries or requests from exporters, saving banks, and importers. Customers rely on us for our far reaching know-how and contacts in a large region covering Middle East and Africa (covering more than 25 countries) which is based on our personal long history in this region and the deep understanding of its complex geopolitics.

The City of Dubai

LBBW in Dubai

The Middle East representative office opened in Dubai in 2008 and supports German medium-sized companies entering the Arab markets and beyond.

Find out more
Above all, foreign trade is the engine that drives the economy.

International Network

Wherever you want to make a difference, LBBW is there. Our global international network comprises 18 locations in 17 countries.

Find out more